Australian Competition and Consumer Commission (ACCC) virtual-staging disclosure
The ACCC states that real-estate businesses must not mislead consumers and must provide truthful and complete property information. Its guidance does not prescribe a virtual-staging label.
- Applies to
- Australian real-estate advertising and property information
- Status
- Explicit requirement
- Last verified
- 2026-08-09
- Next review
- 2026-11-09
What the source says
The ACCC states that real-estate businesses must not mislead consumers and must provide truthful and complete property information. Its guidance does not prescribe a virtual-staging label.
Disclosure wording
No virtual-staging-specific wording is published in this source.
Edits the source prohibits or limits
- Images or claims that mislead consumers about the property
Stylst practical guidance—not policy
Disclose virtual staging on the image or immediately beside it, show the original, and preserve the property’s factual condition and features.
Agent checklist
- Open the primary source and confirm it has not changed.
- Check the state, MLS, brokerage, and destination portal; follow the strictest applicable rule.
- Label each altered image and retain the unaltered original.
- Do not alter permanent features, condition, dimensions, views, or surroundings.
- Save evidence of the rule and your original image with the listing file.
Corrections
Know of a newer public source? Email hello@stylst.app. We publish material changes in the change feed.