Guidance / recommendation

Real Estate Council of Alberta (RECA) virtual-staging disclosure

RECA states that real-estate advertising must be truthful and must not be false or misleading. Its public advertising guidance does not prescribe virtual-staging-specific wording.

Applies to
Alberta real-estate advertising by licensees
Status
Guidance / recommendation
Last verified
2026-08-09
Next review
2026-11-09

What the source says

RECA states that real-estate advertising must be truthful and must not be false or misleading. Its public advertising guidance does not prescribe virtual-staging-specific wording.

Read the primary source: Advertising

Disclosure wording

No virtual-staging-specific wording is published in this source.

Edits the source prohibits or limits

  • False or misleading advertising

Stylst practical guidance—not policy

Disclose every staged image, preserve the original, and confirm brokerage and board requirements before publishing.

Agent checklist

  1. Open the primary source and confirm it has not changed.
  2. Check the state, MLS, brokerage, and destination portal; follow the strictest applicable rule.
  3. Label each altered image and retain the unaltered original.
  4. Do not alter permanent features, condition, dimensions, views, or surroundings.
  5. Save evidence of the rule and your original image with the listing file.

Corrections

Know of a newer public source? Email hello@stylst.app. We publish material changes in the change feed.