Guidance / recommendation

New Zealand Real Estate Authority (REA) virtual-staging disclosure

REA’s generative-AI guidance expressly includes virtual staging and says licensees remain responsible for the quality and accuracy of customer-facing marketing produced with AI.

Applies to
Licensed New Zealand real-estate professionals using generative AI, including virtual staging
Status
Guidance / recommendation
Last verified
2026-08-09
Next review
2026-11-09

What the source says

REA’s generative-AI guidance expressly includes virtual staging and says licensees remain responsible for the quality and accuracy of customer-facing marketing produced with AI.

Read the primary source: Generative AI guidance

Disclosure wording

No exact virtual-staging disclosure phrase is prescribed in this guidance.

Edits the source prohibits or limits

  • AI-generated marketing that is inaccurate or misleading

Stylst practical guidance—not policy

Review every generated image, label it as virtually staged, retain the original, and never use AI output to conceal a defect or invent a permanent feature.

Agent checklist

  1. Open the primary source and confirm it has not changed.
  2. Check the state, MLS, brokerage, and destination portal; follow the strictest applicable rule.
  3. Label each altered image and retain the unaltered original.
  4. Do not alter permanent features, condition, dimensions, views, or surroundings.
  5. Save evidence of the rule and your original image with the listing file.

Corrections

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