New Zealand Real Estate Authority — marketing guidance virtual-staging disclosure
REA says marketing must match the property and must not contain false or misleading claims. Its public page requires accurate marketing but does not prescribe a virtual-staging label.
- Applies to
- Marketing and advertising by licensed New Zealand real-estate professionals
- Status
- Explicit requirement
- Last verified
- 2026-08-09
- Next review
- 2026-11-09
What the source says
REA says marketing must match the property and must not contain false or misleading claims. Its public page requires accurate marketing but does not prescribe a virtual-staging label.
Read the primary source: Marketing and advertising a property
Disclosure wording
No virtual-staging-specific wording is prescribed on this page.
Edits the source prohibits or limits
- Marketing imagery that does not accurately match the property
- False or misleading property claims
Stylst practical guidance—not policy
Pair each altered image with a conspicuous virtual-staging label and an original photo, and preserve all permanent facts of the property.
Agent checklist
- Open the primary source and confirm it has not changed.
- Check the state, MLS, brokerage, and destination portal; follow the strictest applicable rule.
- Label each altered image and retain the unaltered original.
- Do not alter permanent features, condition, dimensions, views, or surroundings.
- Save evidence of the rule and your original image with the listing file.
Corrections
Know of a newer public source? Email hello@stylst.app. We publish material changes in the change feed.